This is what’s TRENDING today as the colour of the year for 2018.The Pantone Color Institute has named the deep purple hue of “ULTRA VIOLET, because it’s a distinctive and complex purple shade that fascinates and intrigues. QUOTE…..” chosen to evoke a counterculture flair ….a grab for originality, ingenuity and visionary thinking.”
Each season the team at the Pantone Color Institute creates the PANTONE Fashion Color Trend Report; a color overview highlighting the top colors fashion designers showing at London Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk a key indicator of the color stories we can expect to see showing up across all areas of design.
You may ask so what? Over 10 million designers and producers around the world employ Pantone products and services to communicate through color, and control consistency across various materials and finishes.
So expect this shade to prevail in new spring and summer fashions once designers begin their creations.