Ikea Wants You to Pee on Their Ad.
Jan 10, 2018 | 11:05 AM
Marcus Gordon
Ikea has found a “unique” way to discount their cribs. They’re testing out an ad in Sweden that doubles as a pregnancy test, and if women pee on it and turn out they’re pregnant they get a discount on a crib.
Creative…sure! But I would NOT want to be the employee in charge of accepting all those coupons.
The ad is currently running in Amelia magazine, a prominent periodical for women in Sweden.