Dove has long be an advocate of challenging beauty standards and encouraging self-esteem in women, but their new campaign may have taken a wrong turn.
Their branch in the UK released this video showing their line of shampoos and conditioners in new bottle shapes ranging from tall and skinny to short and plump, meant to represent women of different shapes.
While I’m sure the idea was well-intentioned, it started to get some backlash online. Some liked the idea, others said it’s encouraging women to be defined by their body type. Others pointed out that the exaggerated shapes don’t really represent bodies. Others made jokes.
This is stupid. Not even sorry. This encourages categorizing people solely by their bodies & it's so unnecessary here. #dove https://t.co/fac2DG5EqR
— Lianna Pisani (@liannapisani) May 8, 2017
#dove has released a range of body-shaped bottles, as part of their #RealBeauty campaign but it hasn't gone well! https://t.co/qLUcoz3P7q pic.twitter.com/GUbRFSpzVD
— Jane Wallington (@c4bJane) May 9, 2017
The #dove body positive shower gels make feel so much better because I've always been insecure about the flip-top cap in my tiny head. pic.twitter.com/FqF1ZaAL5Y
— Kate hEUson (@katejhewson) May 9, 2017
.@dove I have arms please advise https://t.co/AycSUjLi0v
— rachel handler (@rachel_handler) May 8, 2017
@FastCompany @Dove These are only realistic body types for The Muses from Hercules... pic.twitter.com/xTEC1vMmB1
— Omri (@Omri_Rawrlan) May 8, 2017
.@Dove matches its new body wash bottles to your body type pic.twitter.com/zzxy21DYuH
— chekov's mankrik (@vrunt) May 8, 2017
thanks Dove but I already have a body wash that matches my natural curves 🙂 pic.twitter.com/IIkKAn0LjQ
— Tim Federle (@TimFederle) May 8, 2017
@FastCompany @Dove I will destroy you all. pic.twitter.com/zliWvLhlaT
— Mary Murphy (@FastFM) May 8, 2017
What do you think of the campaign? Is it positive and inspiring or is it missing the mark?
