Costco Launching Own Version of Nutella

When you’re grocery shopping, do you have “brand loyalty”?  Are there specific items that need to be the “name brand”, or do you just go for whatever is cheapest?  Are there any “no name” or “house brand” items that you think actually taste just as good or better than the name brand?

Costco are hoping to give Nutella a run for their money in the chocolate hazelnut spread market.

They’ve revealed they are now selling a hazelnut and chocolate spread under its Kirkland brand and it’s cheaper than the original Nutella version.

No official word on whether it stacks up taste wise but the Costco version is seven cents cheaper per unit than Nutella, charging $0.14 per ounce verse $0.21 per ounce for Nutella.